Friday, 8 May 2015

Tribalism. A revolution of the mind. Developing a strategy for cultura-socio-ecological innovation.

We really do need a revolution. Someone told me "oh you'll never change politics by going to festivals and claiming to be against war" and yea that is true. But It's not the politics that needs to be targeted, it's the minds of the general public. There needs to be a highly contagious memetic that surpasses the power of the media, institutional education (aka the hidden curriculum, conditioning of the public mind) and the hierarchical, patriarchal, nepotistic organization that is intrinsic to the UK's political and economic structure and commerce. ...and I know a way in which to begin this strategic maneuver.
It is done through basically dropping this memetic into sub-cultures, or neo-tribes, communities of any kind, one at a time, rather than through the simple transition of information to each individual in the country through some form of demographic segmentation, which in business has become quite an old fashioned method of targeting the potential customers, it is often more about creating brand communities than STP (segmenting, targeting, positioning)... Now I study marketing, (hence the theory), my best module was strategic marketing (I got a first) so I take a strategic approach to these things. I emailed a local council (pembrokshire) now they have a particular plan in place called the local development plan, I emailed them asking them for some sort of vision statement or strategic guideline for the plan, claiming it was for research relating to socio-ecological innovation, they rang me up the next day. I only received a answer message though, they asked me to contact them back. Now we already have a project, it's a commune (http://freerivercommunity.com/) and the approach I'm taking is to tell them that we are looking to re-evaluate our objects as part of the research being carried to asses which direction we are going to take, and that we want look at the option of re-aligning our goals with the objectives of similarly orientated projects in order to acquire some form mutually beneficial alliance or network (or value chain as we call it, another marketing theory). I haven't done that yet, but the point is, If we were able to establish a commune, under whatever requirements it needs to fulfill to exist, we can begin to create independent, but legal, communities within which free-thinking, spaces for innovation, experimentation, education, invention. Basically activity that results in a positive impact on this country can begin to develop. It's actually just as excuse to build a cool, laid-back hippy commune, right? Now If more and more of these communities pop up a culture can be encouraged within them, the same way in which cultures are grown within business as part of a business strategy (to explain what the means for example, whether it's being ethically minded as a corporation, to keep the staff customer oriented, to develop hard sale attitudes in employers, to be marketing orientated as a business, to align the business's vision within the minds of all the staff etc. Devil wears prada for example, a specific culture exists in the fashion industry to keep it trendy etc.), this strategic objective can be employed as a powerful tactic within the strategy of developing a revolution and sharing revolutionary memetics. Now, I know this essay of mine is a bit of blast out of how it would work, but it is actually strategically viable and I have maybe hundreds of journals referring to theories, models and strategic plans that can validate the effectiveness of this strategy. It would absolutely fantastic if anyone reading this could contribute in any way; financially, developing of a network, in terms of simply supporting the idea of building communes, of spreading the word of Freeriver community, to actually help build structures, anything.

If you are someone who is capable of provide significant contribution please contact me. I have a strong an active strategic mind and can find a solution in any problem, so investors, donators, opinion leaders/formers, celebrities, musicians, artists, councils, land owners, politicians... It would be a pleasure to hear from you.